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ShortCodes

JAZA AFRICA CONNECT SHORTCODES

A Short code is a 5-digit number enabling two-way communication for sending and receiving messages. Businesses leverage short codes to build databases, opt-in consumers to SMS programs, and send promotional messages. Generally short codes are special short phone numbers (usually 5-6 digits) that businesses use to send or receive large volumes of SMS messages quickly and efficiently. They play a crucial role in customer interaction, marketing, and transactional messaging.

For Jaza Africa connect, short codes can be an essential tool for providing services like:

  • Promotions:

    Allowing customers to text a keyword (e.g., "JAZA") to a short code for special offers or updates.

  • Customer Engagement:

    Facilitating surveys, polls, or competitions.

  • Notifications:

    Sending alerts, reminders, or OTPs to recipients.

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How Short Codes Work:

Sample shortcode use cases

  • Sending SMS: Businesses use a short code to broadcast messages to a large audience
    For example: “Get 10% off your next purchase! Text 'DISCOUNT' to 12345.”
  • Receiving SMS: Customers can send a keyword or response back to the short code, enabling two-way communication.

Types Of ShortCodes:

There are 3 types of shortcodes...

  • Platinum Numbers:

    Short codes with quadruple digits, e.g., 3333, 7777, 8888, or numbers with religious significance.

  • Golden Numbers:

    Short codes beginning or ending with triple digits, e.g., 3331, 7774, 2229, 6000.

  • Normal Numbers:

    Short codes outside the above categories.

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Categories of Short codes:

  • 1. Dedicated Short code: Exclusively owned by the client, with up to 1,000 keywords for various activities.
    - Setup Fee: KES 35,000
    - Monthly Rental: KES 25,000 (VAT exclusive)
  • 2. Shared Short code Owned by JAZA Africa, rented to multiple clients with unique keywords per client.
    - Setup Fee: KES 25,000
    - Monthly Rental: KES 15,000 (VAT exclusive)

Advantages of Short Codes for Jaza Africa Connect:

  • High Throughput:

    Deliver thousands of messages per second, ideal for campaigns and notifications.

  • Easy to Remember:

    Shorter and simpler than standard phone numbers, increasing response rates..

  • Two-Way Communication:

    Facilitate responses from recipients (e.g., opt-ins, feedback, or survey participation).

  • Brand Recognition:

    A dedicated short code strengthens brand identity and trust.

  • Compliance:

    Short codes are registered and comply with telecom regulations, reducing spam risks.

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Use Cases for Jaza Africa connect:

  • 1. Marketing Campaigns: “Text JOIN to 12345 to subscribe for offers.”
  • 2. Two-Factor Authentication (2FA): Sending secure OTPs for account logins.
  • 3. Customer Feedback: “Rate your experience by texting 1-5 to 12345.”
  • 4. Event Notifications: Reminding customers of an upcoming event or promotion
  • 4. Subscription Services: Enabling users to opt-in for newsletters or SMS updates.

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