Bulk WhatsApp refers to the process of sending large-scale messages through WhatsApp to multiple recipients at once. It is widely used by businesses to communicate with their customers, promote products or services, send updates, or provide support. With over 2 billion users globally, WhatsApp is a powerful communication platform for businesses looking to engage customers in a direct, personalized way.
Include promotions or offers, informational updates, or invitations for customers to respond / take action. Any conversation that does not qualify as utility or authentication is a marketing conversation
Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements
Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)
all user-initiated conversations will be categorized as service conversations, which help customers resolve enquiries
24/7 Support